The photo shows 2 coats after it’s been open 4 days. I also used it in my brows in this photo!! I have naturally nice lashes though. I don’t think this is gonna work miracles, but it has lash-nurturing ingredients. It can be built up to 3-4 coats without clumping. And it doesn’t feel heavy, weighed down, or too crusty. I personally like the large silicone brush, but I like silicone brushes. I bought the color black brown for a more natural look. It does give me fluttery lashes. Not high volume, but that’s not its claim. It doesn’t smudge once dry, even on my brows! And I rubbed water on my lashes once dry and it didn’t run! My only critique is it wasn’t the easiest to remove with my normal squalane cleanser. And I think it made me lose a couple lashes.... not 100% sure yet. I’ve only had it a week. I may try just soap and water to remove it next time. For reference, my favorite clean mascara for volume and definition is Bite Upswing. Or lash princess teal for volume (drugstore, not “clean”). I appreciate the value of this one 👍🏼Overall 4.5 stars from me. And I will probably repurchase.

This has been my go to mascara for a couple of years now, I love that it’s clean and affordable. I gave 4/5 only because at the end of the end of the day I’m wearing a lot of it under my eyes

This gives lashes a soft full look. No flaking, no eye irritation, and washes off very easily. 5 stars.

I was so sad when rimmel London kind & free mascara went extinct in the US. This is exactly like it! Brown/black is perfect for my soft autumn features. The application is flawless and clump-free. Separated lashes nicely. Love the clean formula, and I love the color of the tube! I highly recommend. This is one coat.