• creae a Mascara website banner with content text, text big, backgroud blur: " 5–20% Off Site wide — Grand opening savings at checkout " , image size 360px x 450px
  • aspect_ratio 1:1, a Mascara website banner with content text, text big, backgroud blur: "Free Shipping $25+ — Fast, trackable US delivery " ,
  • aspect_ratio 1:1 , creae a Mascara website banner with content text, text big, backgroud blur: " Price Promise vs Amazon — Many items 5–20% less "
  • aspect_ratio 1:1 , creae a Mascara website banner with content text, text big, backgroud blur: " Support That Actually Helps — Email & chat, 7 days/week "

Find your perfect brush + formula combo.

Every pick is mascara-only—no filler categories—so you get expert results without the guesswork.

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We just opened—enjoy 5–20% off everything.

Celebrate our launch with automatic savings across the site. No code needed. Discount is shown in cart and at checkout.

Shop the Launch Sale →

Why a mascara-only store?

  • Focused formula

    We curate only mascaras—so you get better matches, faster.

  • Tools that work

    Brushes and wands chosen for real-world results.

  • Clear guidance

    Plain-English tips, zero fluff.

  • Easy choices

    Lash Quiz + comparison charts cut through the noise.
Learn Our Approach →

FAQ

How does the 5–20% grand-opening discount work?

It applies automatically on eligible items during checkout. Discount levels vary by product and may change.

Do you ship free on all orders?

US orders $25+ ship free via standard shipping. Expedited options are available at checkout.

What does “5–20% less than Amazon” mean?

For many items, our prices are 5–20% lower than comparable Amazon listings at the time we check. Market prices change, so savings may vary.

Where do you ship?

We currently ship within the United States. See Shipping details for carriers and delivery windows.

Blog posts

  • How to Fix Clumpy Mascara and 7 More Answers to Common Mascara FAQs

    How to Fix Clumpy Mascara and 7 More Answers to...

    Mascara is a classic, tried and true makeup staple that’s essentially foolproof, right? Not so fast. Though ubiquitous on beauty shelves and in makeup bags, wielding this wand requires a...

    How to Fix Clumpy Mascara and 7 More Answers to...

    Mascara is a classic, tried and true makeup staple that’s essentially foolproof, right? Not so fast. Though ubiquitous on beauty shelves and in makeup bags, wielding this wand requires a...

  • How To Apply Mascara: 7 Things You Should Never Do

    How To Apply Mascara: 7 Things You Should Never Do

    Knowing how to apply mascara seems simple enough—just swipe on and flutter away! From the second you open the bottle to choosing the right type of mascara to the actual application process,...

    How To Apply Mascara: 7 Things You Should Never Do

    Knowing how to apply mascara seems simple enough—just swipe on and flutter away! From the second you open the bottle to choosing the right type of mascara to the actual application process,...

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